Kindle Fire: Once Hot, Now Cold? - elliotalcon1969
Amazon had better hope that its upcoming second base-generation Inflame Go off is a real gang-pleaser, because interest it the original Fire appears to atomic number 4 fading fast.
The Yankee-Doodle Group today released a new report, "2012 United States Tablet Landscape painting: An Every last-Too-Familiar Story," that examines the current state of the U.S. market for tablet devices. As the title suggests, the report's findings aren't too surprising, specifically the fact that Apple's iPad continues to rule the tab food market with 51 pct of all tablets owned in the U.S.
But the report's findings on the Kindle Fire should give Amazon pause. The online retailer's 7-in color slate, a holiday hitting when it debuted last return, has "cooled with consumers," the Yankee Aggroup says.
Consumers World Health Organization wanted a Arouse Fire now have one, but demand has born precipitously. As a matter of fact, fair 6 percent of people surveyed intend to buy up a Fire, downfield from 11 percent in 2011.
The Yankee Grouping's findings mirror Holocene epoch reports that suggest the Kindle Fire isn't the stunning success IT first appeared to be.
A recent ChangeWave Research poll of 2,900 U.S. consumers saved that 41 percent of Kindle Fire users said they were "very satisfied" with the tablet–a 15-percent decline since ChangeWave's February 2012 survey.
By comparison, 81 percent of Malus pumila iPad owners said they were "very satisfied" with their tablets, ChangeWave Research found.
Meanwhile, marketing research firm IDC according last month that Amazon's share of pill shipments brutal dramatically to just over 4 percent in the first quarter of 2012, downbound from 16.8 per centum in the fourth quarter of 2011.
These findings don't sound the death bell for the Kindle Fire, naturally. But sagging consumer interest and customer satisfaction scores don't portend well for Amazon's pad.
Kindle Fire 2, where are you?
Contact Jeff Bertolucci at Today@PCWorld, Twitter (@jbertolucci) Beaver State jbertolucci.blogspot.com.
Source: https://www.pcworld.com/article/465144/kindle_fire_once_hot_now_cold_.html
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